Pay rates for consumer health writing, of course, depend on several factors: whether the article is to be published in print or online, the type of article, the word count of the article/or the number of pages and whether diagrams, line drawings or photographs are included. Generally speaking, any article submitted to a magazine goes to a specific article editor, whereas any pictures or photographs go to an art or photographic editor. Both will have specific guidelines and rates, depending on the specific requirements of that magazine.
The standard average industry rates for writers are a general guide, but the reality can be very different. Smaller consumer health and other magazines can only afford the lower rates, whereas the larger magazines can afford considerably more. However, this does not by any means guarantee that each sized magazine is the same. In fact, the rates vary greatly. The following are the basic ranges expected by writers (freelance/staff/ghost), whether writing consumer health articles or other articles:
Print publications (freelance, staff and ghost writers):
- General Copy/News Articles/News Releases - $5 to $500/page
- Brochures/fact sheets: $50 to $1,000/project
- General advertising copy: $8 to $150/hour
- Advertising articles: $0.10 to $2/word, $5 to $3,000/article or $8 to $100/hour
- Medical reports/technical medical articles/General Consumer Health articles: $0.10 to $2/word, $50 to $16,000/project, or $8 to $125/hour
- Government publications (news stories/news releases/medical studies/medical reports: $1 to $3/word, $50 to $100,000/project, or $8 to $125/hour
- Newsletters (written only): $0.10 to $1.50/word, $50 to $6,000/issue, or $8 to $80/hour
- All types of articles and projects: 0.10 to $3/word, $2 to $3,000/article, $8 to $100/hour, or $50 to $16,000/project
Remember also that I offer an 8-week consumer-health writing home study course!