During the National Immunization Conference last week, I heard a CDC communications specialist talk about the new ways to communicate health information to the public. CDC, for example, is experimenting with podcasts, widgets, and even cyber communities like Second Life.
Certainly the web is changing the way people obtain health information (read this article in the NYT and you'll see why). Medical writers should take notes. We may feel cozy writing the same old research papers and patient handouts, but there is more than that. Perhaps it is time we try something new. That's what I'm going to do!